Sales policy and sales marketing system.
Introduction.
Today's dynamic economy leads to the fact that firms and organizations have to constantly evolve, so as not to be left out of progress and business. Saturation absolutely all markets in goods to the extent that companies have to literally fight for consumers, leads to an exceptional understanding of the role of marketing in the firm. Production, produced by the company, should best be sold: that is, taking into account all the preferences and wishes of clients, and obtaining the greatest benefits. Therefore the main task of every entrepreneur - a perfect way to combine the desires of our customers and our own manufacturing capabilities.
That is why the marketing system is one of the central system-wide marketing, because is in the process of marketing the finished product turns out how accurate and successful strategies have been used to move goods to market. And if everything was exactly as it was intended, then the buyer will notice the goods and profits - the ultimate goal of any business - do not keep you waiting.
System of sales of goods - a key part of marketing and a kind of finishing complex in all of the companies in creating, producing and bringing the goods to the consumer. Actually, this is where the consumer either recognize or not recognize all the efforts the company useful and necessary for themselves and, accordingly, is buying or not buying its products and services. The manufacturer may develop and produce quality goods, best meets the needs of target customer, develop an effective system of promotion, but if the product will not be in stock in their respective shops in sufficient quantity, the consumer goods will become a competitor, and enterprise, in turn, will gain profit and can not continue to operate effectively. Only when a company is capable of giving the consumer market that it needs at an affordable price in the right quantity, right quality, at the right time and place, there are preconditions for financial stability of the company.
Do not forget the effectiveness of market behavior and development firm. The most important thing in understanding and meeting the needs of the buyer - is to learn his opinion about products company, competing products, problems and prospects of life of consumers. Just having this knowledge can be most fully satisfy the demands of consumers. And it is precisely this must be done by the firm within the market - where it is closest in contact with the buyer. Sales of products for the enterprise is important for several reasons: the volume of distribution determines the other parameters of the enterprise - the value of income, profit, level of profitability. In addition, sales depend on the production and logistics.
Thus, in the process of sales is determined by the final result of the enterprise, designed to increase the volume of activity and profit maximization. Adapting sales network and service before and after the purchase of goods to the needs of customers, the enterprise-manufacturer improves its chances in the competition.
At the present stage of market relations in our country, stimulating sales is beginning to play an important role for the success of any enterprise. Increased competition is forcing companies to go on all major concessions to consumers and intermediaries in the marketing of its products through incentives. In addition, an objective factor in increasing the role of incentives is that advertising effectiveness is reduced because of rising costs and advertising tightness in the media. Therefore, an increasing number of companies resorting to stimulate sales, as a means that can effectively support the campaign.
Organization and management of marketing of finished products are one of the most important elements of interaction between firms and consumers, as the economic actors.
Thus, the main purpose of the work is to study the theoretical foundations of marketing in the marketing. To achieve this goal the following objectives:
- Consider the theoretical aspects of the company's sales policy, its essence and types.
- Describe the components of the links in the system of commodity circulation, to determine their importance in marketing.
- To characterize the main means of sales promotion, describe their advantages and disadvantages.