Gikhar Galina

Faculty: Faculti of economik

Speciality: Management of innovative activity

Theme of master`s work: "Development of system of marketing of innovations at the enterprise"

Scientific adviser: Shilova Larisa Ivanovna

Article on masters work theme:
«Innovative activity of the enterprise»

Article on masters work theme

1.    Innovative activity of enterprise
   
   author: Safronov N.A. Economy of enterprise
   
   description:Essence of concept of innovations is exposed,, indexes of technical level and efficiency of new technique and technology. Comparative economic efficiency of new technique and technology.
   


2.    Management of innovative activity of the enterprise
   
   author: À.À. Abdalah
   
   description: On the basis of the analysis of principal causes which constrain innovative activity in ESCWA, it is resulted recommendations concerning the state support of innovative activity of the enterprises which will assist transition to innovative business, and also increase of competitiveness of these countries. Innovative activity of Third World countries and the developed countries is investigated. necessity of creation of a favorable innovative climate for Third World countries for the purpose of activization of innovative activity of the enterprises and achievement of economic growth. Îáãðóíòîâàíî the methodical approach to planning of innovative strategy on the basis of innovative marketing which provides working out of the innovative purpose depending on enterprise mission to an estimation of efficiency of the innovative project. The methodical approach to element structure of life cycle of the innovative project which contains three phases and twelve stages, and also methodical recommendations concerning management improvement by the given project, ways of protection against risk and acceptance of the financially-innovative decision on its realisation is developed.
   


3.    Pricing on an innovative product of machine-building manufacture
   
   author: ².². Nabok
   
   description: The methodical approach is led to formation of the price for an innovative product of machine-building manufacture under conditions of the domestic market. It is developed recommendations concerning increase of efficiency of process of pricing at the enterprises aviamotors. Theoretical bases of pricing on an innovative product are investigated, is specified its essence and features of classification. the mechanism of formation of the price for innovative production of the machine-building enterprise. It is considered features of this process under market economy conditions. It is analysed a condition and a pricing problem on production manufactures. The domestic market of innovative production is investigated. The prospect of formation of a segment of the market of innovative production of the enterprise WATT "Motor Sech" is defined.
   
   
4.    Innovative marketing in Ukraine: principles and prospects
   
   description: Features of innovative marketing and its advantage in comparison with "classical", types of marketing innovations, and also criteria Innovative marketing projects were considered.