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Speciality: Management of Innovation (FM-09m) Scientific adviser: Ph.D., assistant professor of EPR Krapivnitskaya SN Theme of master's work:
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An integral of the innovative product as a commodity is the cost, that is, its estimated market value in use. The specific consumption value of innovative product affects the determination of its value and the method of pricing. Accordingly, the theory of value, the value of commodities should be determined by the socially necessary time of its creation.
The complexity of pricing of innovative product stems from the fact that his targets are not only material but also an ideal substance which is not fully materialized, and do not reflect the value in the labor theory of value, reduced industrial production.
Domestic and foreign scientific literature analyzes in detail and examines the problems associated with the pricing of innovative products. This problem has been studied by many scientists and was launched by the mass of theories regarding the pricing of innovations, but have not found the optimal strategy of pricing, since we must consider it not only in the context of such factors as consumer demand, material and labor costs, etc., but and simply rely on luck.
The study showed that the implementation of company success is closely linked to effective management of pricing for innovative products. This proves the expediency of the existing principles and methods of organization of innovative activities aimed at strengthening the market position of the enterprise.
Production and further development of these problems determines the relevance and novelty of this study.
The most important condition for the appearance of demand for innovative products is the demand for new technology instead of old, who have exhausted their technological capabilities. Economic downturn or changes in the marginal efficiency of capital, which lead to lower cost of investment in stagnating areas, cause the appearance of technological innovations. Another condition for the emergence of demand for advances in science and technology - the presence of resource constraints. Technology sets the existing stocks of natural resources, determining how the efficiency with which those resources are used, and the ability to find, produce, distribute and store them. This raises the demand for energy saving, waste technologies.
An innovative product like product designed to meet the social need by transferring their value to the products or services, taking part in the formation of its utility value. Using an innovative product reduces the cost per unit, established on its basis. Therefore, innovative product can be detected only when the product created on its basis, will receive recognition in the market of final products.
- review and determine the nature and content of the concepts of "Price", "pricing", "Innovative Products";
- to explore the nature and problems of pricing of innovative products for enterprises of Ukraine;
- determine the cost structure for an innovative product;
- consider the peculiarities of pricing on an innovative product in Ukraine;
- identify and structuring the management tasks pricing on innovative products;
- explore the features of solutions in setting prices;
- explore existing sources of information support of innovation processes;
- explore the risks;
- develop recommendations for improving the pricing of innovative products.
Industrial enterprises of Ukraine.
Theoretical and methodological features of pricing for innovations in industrial enterprises of Ukraine.
Specifically, scientific methodology, which is represented in the work of scientists in the field of economic theory, economic analysis, management theory, pricing, organization theory, economics, enterprise, organization of innovation processes, organization of investment processes, etc.; the fundamental methodology, which is based on the following principles: the principle of dialectics - displays controversial developments, the principle of determinism, which consists of objective-causation phenomena, the principle of isomorphism - is that his attitude is characterized by objects that reflect the equality of their construction, scientific methodology, which consists of the historic principle , terminology, systems, cognitive principle and the principle of modeling.
In the first part - "Theoretical basis of pricing, consider the functions and types of prices. The main functions of the prices are accounting, distribution and stimulating. Pricing - the process of setting prices for goods and services. There are two key pricing: market pricing, which operates on the basis of the interaction of supply and demand, and central government pricing - pricing by public authorities. At the same time under the cost-based pricing based pricing lays costs of production and trafficking. In the calculations with external contractors firms use basically two types of prices: public and calculated. Also in the theoretical part of the consideration of pricing and determination of their goals.
In the second section, "The price of innovative products, examined the economic content of product innovation, dynamic pricing system in promoting innovation on the market, planning, price and volume of a new product.
The third part of "Determination of the optimal prices of innovative products includes consideration of the particular market innovation and the formulas by which companies can set prices to innovations, as well as the factors deciding on the price of new products. The main areas to promote new products from the perspective of their consumer goods are: replacement of the goods, adding to the existing product assortment groups, new product lines, products that represent the world's new items and create new markets and areas of use. The basic methods of pricing and innovative products and brought them to practical use.