In the process of quality management of production it is necessary to trace factors of industrial activity: actual marketing researches and analysis of clients’ and consumers’ satisfaction. Established relations with wholesale buyers and technical support of sold products act the great part.

    Processes, connected with consumer satisfaction assessment, methods of consumer satisfaction assessment, ways of information collection, methods of negotiation with the most important customers of enterprise, criterias and activities of marketing researches and market conjuncture are examined in the master’s degree work.

1. Establishment of general rules and regularities in methods of consumer satisfaction assessment, reclamation processing and processing of customer’s and partner’s responses.

2. Assessment of the significance of the degree of customer focus for enterprise and determination of cost efficiency of comprehensive system of quality management.

3. Development of general recommendations on conducting active and effective inquiry of consumers of different levels of importance and output volume.

4. Compilation of questionnaire on the basis of researches, which will help marketing department to make the recommendations concerning conjuncture and perspectives of market development.

The purpose of this research is systematization and optimization of management of production quality and organization management.

    Examining modern tendencies on introduction of the systems of quality management on enterprises it is necessary to mark one of main principles of TQM, finding a reflection in the standards of ISO of series 9000:2000, is an orientation on satisfaction of requirements and expectations of consumers. Managers can not accept effective decisions about that, which is exactly required to improve in products and service without the exact estimations of satisfaction of consumers. The higher level of buyers satisfaction of the company products, the higher probability of its repeated acquisition by those buyers in the future. Research of factors, which influence on consumer satisfaction, is a central moment in modern industrial marketings researches. Therefore actuality of researches, which are devoted to measuring and estimation of consumer satisfaction, does not cause a doubt.

In the modern economy it is necessary to work out the problems of permanent improvement and perfection jointly with a receipt of profit from instantaneous success.