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Abstract
 
 

Moroz Victoriya

Department: economy
Speciality: interprise of economy

Theme of master's work:
System estimation's formation of enterprase's potential development
Scientific adviser: Shilova L.

Introduction

The instability of the environment and low adaptive capacity of companies to any market changes create a safe environment for their activities.

Theoretical and methodological issues of forming a competitive building industry, its structure, organization use, develop methods of diagnosis, choice of direction of the building has not yet received your permission. It is considered a serious problem to date.

Potential problems with management of industrial enterprises engaged in such authors as F. Kotler, Gradova A., J. Day, G. Armstrong, J. Sanders, B. Wang, Z. fly, Dihtyarova AN, Vasilenko, V., B. Shvandara, M I. Kruglov, AP Gradov, RA Fatkhutdinov, L. Dovgan etc.

Goals and Objectives

The purpose of this work is the following: the development of the theoretical rationale and recommendations for an integrated assessment of development potential.

    To achieve the goal of the following tasks:
  • identify potential for development economic category;
  • clarify the structure-building business;
  • complement the system of indicators to assess the capacity of the enterprise;
  • to develop a dynamic model of assessment;
  • justify the methodological approaches to assess the integrated capacity of the enterprise;
  • evaluate the information and analytical support;
  • justify the theoretical situation regarding grafoanaliticks method for assessing the capacity of the enterprise.

The object and purpose of the study

The study is the formation of systemic evaluation of development potential in the modern economy. The subject of research are theoretical and methodological support of the provisions of the assessment of development potential.

The main part of the master's work

Part I

The notion of «potential» is defined in the literature as a means, the sources available and those that can be mobilized, put in place and used to achieve certain objectives, implementation plan, any solutions, as well as the ability of certain individuals, society, state in a certain area [ 4]. The notion of «potential» is used for the evaluation of selected object properties, and in the evaluation of aggregate properties of the object.

    The potential of the company consists of certain components of their functions, namely:
  • production potential - means of production, their condition, quantity, optimal use;
  • market potential - the recognition of the trade mark, taking into account the impact of competitive environment;
  • information potential - access to an adequate amount of information that influences the adoption of management decisions;
  • technico-technological potential - the ability to optimize the whole technological cycle of production;
  • organizational potential - the ability to take effective management decisions;
  • social capacity - the ability to optimize the quantitative and qualitative composition of the staff and building relevant relationships "staff - management - the owner";
  • financial potential - the ability to optimize the financial system to attract and use of financial resources.

The main problem in the study of productive potential of the company is that all elements operate simultaneously and collectively. Productive potential is a system of complex and dynamic, because it is the relationship between the individual components of the capacity of carrying out a direct effect on its elements, modifying the original properties and the regularity of their operation, thus contributing to the transition of building a new qualitative state as a whole, higher order. Thus, only the known features and regularities of the functioning of individual elements is not possible to withdraw the characteristics and laws of functioning of the productive capacity of the system as a whole. Due to the impact of these factors is constantly taking place some structural changes within the productive capacity, as well as qualitative and quantitative changes of techno-economic indicators, which it described.

In general, the effectiveness of the functioning of productive capacity determines the extent to which a potential outcome of the enterprise for a certain period of time.

Human potential also is impotent. At present, special attention should be paid to issues of strategic management personnel potential of the company, the major element in achieving its long-term competitive position. Inadequate coverage of the problem as a basis for a study identifying the preconditions, trends and the formation of a scientific basis for effective strategic management decisions on the development of human resource . Due to the impact of the company.

It is of the utmost importance in the strategic activities of the company takes marketing strategy, which forms a strategic market orientation.

Formation of marketing strategy should be viewed as a set of five interrelated processes: a strategic analysis of market situation, the definition of marketing objectives, choose the best marketing strategy, developing a marketing plan aimed at effective implementation strategies, evaluation and monitoring of results. All processes are consistently derived from each other. But there is also an inverse effect, ie changes in the targets of marketing, or a mechanism for implementing the strategy, an opportunity to refine the results and the revision and development of a new marketing strategy.

As for the financial potential, until the present time has not formed a unified approach to the evaluation, so it is considered the most difficult.

    With regard to the methods of evaluation, the following:
  • method of application of the integral (factor) model;
  • method of expert evaluations of financial ratios or financial indicators;
  • combined method.

Part II

The second part will be considered guidelines for building an integrated enterprise, namely, income, cost, market-based approaches.

    The income approach in assessing the real estate includes two methods:
  • capitalization of income method;
  • the method of discounted cash flows.

The value of the property is calculated by the formula:

Ñ = ×ÎÄ / Capitalization ratio

Where Ñ - the present value of the property;

×ÎÄ - Net operating revenue;

ÑÊ - the rate of capitalization.

The calculation of net operating income beginning with the calculation of the potential gross income (GI), an expected total value of market rents. And other income before the last date of assessment. Calculation of GI requires a knowledge of the market valuation of the lease, to which the assessed property. Typically, the rent rate depends on the location of the facility, its physical condition, the availability of communications, the lease term, etc.

Potential gross income - income that can be obtained from the property at 100% by using, without accounting for all losses and expenses. GI depends on the area being evaluated object and set the rental rates and is calculated by the formula:

ÏÂÄ = Ï * Ñà, where

ÏÂÄ - area leased,

Ï - rental rate for 1 square meter.

Reducing the amount of GI in the amount of actual loss gives the gross income (DVD), which is determined by the formula:

ÄÂÄ = ÏÂÄ - Ïîòåðè.

Cost of ownership is an ongoing cost of ownership and operation of the property. Recurrent expenditure for the normal operation of the facility and reproduction called operating income (operating) costs.

Determine the projected net operating revenue by reducing the amount of ÄÂÄ for operating expenses. Thus, ×ÎÄ given by:

×ÎÄ = ÄÂÄ - Operating expenses

    A comparison (market) approach is presented:
  • method of comparing sales;
  • the method of the gross rent multiplier.

The use of cost method

    This method includes several stages:
  1. Determine the value of the land on which there are buildings, structures.
  2. Estimated replacement cost or replacement cost of the buildings and structures on the actual date of assessment.
  3. Calculate all forms of depreciation of buildings and structures according to their physical, functional, technological and economic obsolescence.
  4. Determine the residual value of buildings and structures as the difference between the cost of reproduction (cost of restoration or replacement cost) and the cumulative wear and tear.
  5. Calculate the total cost of the property by means of adding to the residual value of buildings and structures of value of land.

Part III.

In this section proposes a new approach to a more thorough evaluation of the integrated capacity of the company is grafoanalitichesks approach. This method allows the system to establish quantitative and qualitative relation between the individual elements of capacity, the level of its development and competitiveness and on the basis of this time, justify and implement management solutions to improve the functioning of the enterprise. He has several theoretical aspects to be taken into account in justifying management decisions. Grafoanalitichesks model potential provides an opportunity to establish a causal link between the constituent elements of the capacity of enterprises to carry out the optimization, support and implement management solutions to improve the efficiency of business operations.

This method involves the use of rating the capacity of the enterprise on the basis of selected indicators. As a basis for comparison is chosen values for several periods, or the importance of performance capabilities of competitors.

Conclusions

In this work, revealed the essence of the system capacity assessment of the company, its components and their characteristics. Determined that the potential of the company consists of the following elements: the technological, marketing, information, finance, human resources and innovation. The second part of proposed guidelines for the formation of a system evaluation method of potential income, and cost comparisons. The third part proposes a new approach to a more thorough evaluation of the integrated capacity of the company - it grafoanalitichesks approach. It provides an opportunity to establish a causal link between the constituent elements of the capacity of enterprises to carry out the optimization, support and implement management solutions to improve the efficiency of business operations.

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