Computer-aided Monitoring Systems in Ecology and Economy
Over the past decade, the Internet has developed so rapidly that not only has it become an integral part of human life, but also become a part of business. At this point you can purchase anything over the Internet from the comfort of your home. The internet provides jobs for programmers, assists companies in the conduct and promotion of their businesses and much more. We can no longer imagine life without the Internet, which is filled with millions of websites that create a virtual information space. You may notice that sites not only can help to promote the business, but to become one.It’s no secret that SEO specialists are in demand in our time, but in this area you need to know many things that are constantly changing.
For the site to be not only part of the information space, but also profitable, it is necessary that the site has enough visitors, this means it needs to be in the top ten results of any search engine. Internal optimization plays a role in achieving this. The process of internal optimization has several sections which should be paid attention to by the web master. One of these sections is content. Content - content of the site, both text and multimedia information (images, audio, video). For search engines, it is important that the information is unique, which increases the chances of the site appearing in the top ten results.
Till date, the Internet space is constantly updated with new sites. In order to attract more visitors to their sites, webmasters are looking for new ways to optimize what will help to maintain its leadership position.
Unique content, particularly the images, is the main wealth of sites. They bring up the website to a good position in the search results, ensuring frequent visits and credibility of search engines, which in turn generate income for the sites. Many have long understood that the duplication of content and pictures is a futile exercise and will lead to the reduction of the position of the site in the search results and in the worst case - a ban.
Master's thesis is devoted to the actual task of developing a method for creating a unique image for the site content, aimed at promoting and improving the site’s traffic. There are various methods of making these images unique for which a lot of time and skill are spent. Therefore, it was proposed to create a software method, which at times will reduce the time spent while increasing efficiency.
The main purpose is to promote the site in the top, attracting visitors through unique images. Basically, the majority of visitors come to the site with the help of search engines, and then from there they can use Google and Yandex Pictures. because of this (because visitors come through search engines) site's positioning within search engines becomes particularly important issue. In this paper we will focus on SEO- optimization, which is an integral part of creating a website to meet the requirements of leading search engines such as Google and Yandex.
The main objectives of the study:
Object of research: to promote websites in major search engines through SEO-optimization.
Subject of research: a method for obtaining unique images.
Scientific novelty is the development of a new method to create unique images to advance in the search engine Google and Yandex.
Results are expected to be obtained in the following areas within the master’s diploma project:
Everyone needs first positions, and of course without search engine promotion site, in this case, it’s just not possible. In order to occupy a leading position in the top 10, is required to determine the keywords which may occupy the first place, and their competition. After that, you need to conduct an internal and external optimization. Do not wait for very quick results, the process of promoting a website does not tolerate haste. Thanks to the many experts highlights promotion now available.
Any material whether articles or books without practical skills, unfortunately, not do any good. SEO professionals have to constantly update their knowledge, develop and keep up to track information relating to changes in requirements and algorithms leading search engines very quickly outdated information.
In this category I would like to highlight the foreign experts on content optimization such as: Alan Bleiweiss - SEO- consultant, Eric Enge - Managing Director of Stone Temple Consulting, Melissa Fach - managing company SEO Aware, AJ Kohn - Managing Director of Blind Five Year Old, Dr. Pete Meyers - Marketing Specialist in Moz.
David Wallace - Managing Search Rank, Monica Wright - Director for the audience in the publications "Marketing Land" and "Search Engine Land".
Just on the subject written many books of English, the most famous authors are Danny Dover, Stephan Spencer and Jason McDonald.
SEO market is young but growing interest in it - accordingly there are more companies promoting and creating websites. Ukraine can be identified such as: Prodex.Net.Ua, Aweb.ua, Ua-web.com.ua, Netpeak.ua, Seo-Studio.Kiev.Ua, in which the best specialists of our country.
In the Donetsk National Technical University study of factors promoting an online store using the apparatus multisets engaged Anton I. Pavlenko , actively explored the topic "Analysis and forecasting audience attendance online resource" Shinkarenko Valeria S. , just the theme topic of improving the effectiveness of online applications involved undergraduate Plotnikov Denys studied methods to improve the speed ranking sites in Google's search engine Khalig Artem Azimovich. Just research content management system for websites involved Slobodyan Sergey. Teachers of development and prosperity of the site master is engaged directly Dean of the Faculty of Computer Science and Technology Anoprienko Alexander Ya.
All these factors give any idea where you should pay attention in the first place. I would like to note that in most cases in the query results are shown in the picture in some prominent places ( positions ) that encourage users looking for any information you want to click on them. Therefore, the promotion by images and pictures gives a certain traffic to the site, and if the right approach to its conversion, you can get a good return. Search engine promotion pictures consists of optimization and promotion.
In moving pictures uniqueness is very important. Search engines are constantly evolving in terms of technology, and has long been able to recognize the image. In order to be successful in promoting the picture they must be unique[7].
Content is intended for people who we try to attract. This means pragmatism, despite the fact that the content can be entertain or educate or to provoke an emotion the reader emotion call. The first step in optimizing content will conduct semantic analysis. This does not mean that the keywords themselves should determine the content-header, but, if possible, would be to employ popular or trendy in the search phrase.
The most important part of content strategy should be that every part of this content build trust, solve the user's needs and is essential. Without trust nothing we have, if not meet the needs of the user, and the necessity and urgency will not allow customers to leave without saying goodbye. It is important to send the content to ensure that the visitor to convert into a customer. Driving traffic does not end without conversion[8].
Mistake to think that the uniqueness of images is in: change of name, reduce file size by reducing its picture quality, changing the expansion, overlay watermarks, add a frame to the picture, rounded corners of the image, scaling, change colors and contrast.
Let's look at the currently known methods for producing unique images. The first method that can bring results, but will require enough time - collage. When working with graphics editors in a single image can be copied to place several pictures that searchers will be for a new one.
The second method, which is often put forward by many webmasters - this reversal Pictures 10-15 degrees. Of course, for users, this picture is a little distorted , but it is almost always unique[9].
The third way - Mirroring. This method can be applied to images without text.
The fourth way - clipping images from video files. Any movies and videos - excellent sources of free images.
Fifth - photobanks, photo content exchange and photostocks.
To find duplicates Yandeks.Kartinki builds relatively compact signature images, based distribution of brightness and colors on the image area, as well as some other features. Selecting data for the signature depends on the picture itself, in different classes in certain types of image signatures operate with varying degrees of success. Signature codes fit into the complex structure for fuzzy search. In the partially clustered indexes as these can not load into memory[10].
From the above list of methods employed in making images unique, it can be concluded that for processing a single image or creation of an image, a lot of time is required. Especially after the introduction of Google algorithm Panda, that fights low quality content and distinguishes easily duplicated images, as well as taking into account all the material discussed above have been formulated criteria to be included in the author's method. All manipulations with pictures will be performed automatically by the program and we won’t need to sit and deal with every picture, because a huge number of images may be located on these sites. We Will take into account the requirements of particular algorithms and search engines, both in technical terms and in filling of attributes. Method will combine existing manipulation of change of images for their uniqueness, as well the composition and combination of the pictures will provide us with uniqueness for search engines.
This work has detected the points which contribute into the process of making images unique. One of the downside of this process is that there are already thousands of copies of popular images. Usually these pictures attempt to be turned into the unique ones using previously known (outdated) methods, as the results all these attempts might lead to a failure, especially within extra popular topics.
Results will be presented in several stages. First stage of it involves the analysis of the personal site and its promotion by using pictures’ duplicates. Second stage of the process involves analysis based on unique images usage, which were obtained by a new method. Finally results will be ultimately presented at the master’s diploma defense in the form of the research and analysis of the search engine perception of the personal site and its promotion, considering all the leading search engines requirements.
In writing this essay master's work is not yet complete. Final completion: December 2014. Full text of the work and materials on the topic can be obtained from the author or his supervisor after that date.
