DonNTU   Masters' portal

Anastasia Yurieva

Faculty of computer science and technology (CST)

Department of Department of computer modeling and design (CMD))

Speciality Information technologies in media industry and design

Research of the influence of visual content of websites on the SEO-indicators of a Web resource

Scientific adviser: Doctor of Technical Sciences, prof. Klimko Grigory Timofeevich

Resume Abstract

Abstract

Content

• Introduction
• 1.Relevance of the topic
• 2.Purpose and objectives of the study, planned results
• 3.Research and development overview
• Review of international sources
• 3.2 Review of national sources
• 3.3 Browse local sources
• 4.Research of visual content of the site for SEO-indicators
• 5.How does website design affect user behavior?a>
• Conclusion
• References

Introduction

Currently, the Internet is becoming an increasingly developed medium for the implementation of communications. In connection with the global development of the Internet, in programming, its separate branch of web programming began to stand out more and more sharply.

In order to attract the attention of customers, buyers or partners, you just need to declare yourself on the Internet by creating a WEB-site. Advertising of any product, the provision of various kinds of services, the sale of all kinds of materials and just useful information is increasingly finding a place on the World Wide Web. For these purposes, a website is used that contains basic information about an organization, an individual, a company, goods or services, price lists, and contact information. Websites allow you to store, transfer, sell various types of information without leaving your computer screen.

1.Relevance of the topic

The number of methods of Moore FSM's hardware optimization is known: minimization of the amount of states (state reduction) and their specific encoding (state assignment), using features of target basis and algorithm of functioning, multilevel logic circuit's implementation. Mentioned methods are quite effective, but for getting the most economic FSM's implementation they have to be used jointly.

The World Wide Web is a global computer network, today it contains millions of sites that host all kinds of information. People access this information through the use of Internet technologies. To search the Internet, they use special programs - Web browsers, which greatly facilitate travel across the endless expanses of the Internet.

2.Purpose and objectives of the study, planned result

The main goal of the master's work is to study the influence of the visual content of the site on SEO-indicators, by creating dynamic content that can interest any user, and will increase site traffic. Research and analysis will be carried out on the example of three created websites with recipes.

To achieve this goal, it is necessary to solve the following tasks:

1. Study how the website content affects traffic.
2. Examine what the content and design of the site should be in order to interest users.
3. Analyze ready-made sites with a given topic (in this master's work there will be sites with recipes)
4. Proceed directly to creating sites.
5. Conduct a website research for SEO-indicators.

3.Research and development overview

3.1 Overview of international sources

Any materials, be they articles or books without practical skills, unfortunately, will not bring any benefit. SEO specialists constantly have to update their knowledge, develop and keep track of information about the changes made to the requirements and algorithms of the leading search engines, information becomes outdated very quickly. In this topic, I would like to highlight foreign experts in content optimization such as: Alan Bleiweiss — SEO consultant, Eric Enge — managing director of Stone Temple Consulting, Melissa Fach — managing company SEO Aware, AJ Kohn — managing company Blind Five Year Old, Dr. Pete Meyers is Marketing Specialist at Moz, David Wallace is Managing Director of Search Rank, Monica Wright is Director of Audience for Marketing Land and Search Engine Land. Many English-language books have also been written on this topic, the most famous authors of which are Danny Dover, Stephan Spencer and Jason McDonald /

3.2 Overview of national sources

The SEO market is young, but interest in it is growing — accordingly, there are more and more companies engaged in the promotion and creation of sites. In Ukraine, one can distinguish such as: Prodex.Net.Ua, Aweb.ua, Ua-web.com.ua, Netpeak.ua, Seo-Studio.Kiev.Ua, in which the best specialists of our country work.

3.3 Browse Local Sources

As a result of a review of the work of students of Donetsk National Technical University, it was revealed that some students also dealt with issues related to the content of the site:

1. Ryabova V.O. Development of a model for creating unique images for website promotion in accordance with the requirements of leading search engines. [ 1 ];
2. V.S. Shinkarenko Audience analysis and traffic forecasting of the Internet resource [ 2 ];
3. Chepikova E. D. Development of an expert system for optimizing the structure and content of the site based on analytic data [ 3 ];
4. Mazur D. M. Development of algorithms for assessing the interface of Internet pages and navigation within pages using the methods of intellectual analysis [ 4 ];
5. Franz M.V. What should be a modern site [ 5 ].

However, the questions of researching the influence of visual content of sites on the SEO-indicators of a were not previously covered, but there were still similar topics related to the content of the site itself.

4. Research of visual content of the site for SEO-indicators

Content is all types of material on the site and the basis for successful SEO promotion. A site whose materials do not meet the requirements of search engines and are not understandable to people will never take a place in the top. Content factors are taken into account by search engines along with usability factors, technical factors, linking factors, etc. How do you know if your content is of high quality if there are no generally accepted quality parameters? For example, for one user, a five-minute video tutorial would be optimal, while another believes that useful video content on the same topic should be at least half an hour. The situation is similar with graphic material: some people like articles with meaningful infographics, others prefer entertaining posts with memes.

Visual content is visual information that accompanies text or is published separately in an online environment: photographs, drawings, diagrams, videos, graphic design, etc. Using visualization tools is not only a modern trend, but also an opportunity to attract and retain consumers. To talk about the quality of content, you need to define it as well. It is clear that this term means some informational content, however, contrary to popular belief, it can be not only text. Content types [ 8 ]:

• Text.
• Text Graphic (image, infographic, presentation).
• Audio content.
• Video content.

Since the Internet audience is huge, and each user has their own interests and values, it is not easy to formulate criteria for the quality of content. Every author, blogger or site owner has their own ideas about what the public will like. However, even under these conditions, it is possible to establish the requirements that high-quality content must meet.

How to evaluate SEO content for a website?

A really good site starts with quality content, which is more often search engine-optimized articles.

For promotion in search engines (SEO or, in the Russian version of the abbreviation, SEO), keywords are embedded in the text - queries that users enter into the search bar when surfing the Web. Some authors make a mistake at this stage, they insert into the finished text, for example, buy cheap, product, price, free shipping, and so on. But the joy quickly evaporates when it turns out that the system does not work. It is important that the keywords look organic in the text, do not affect readability, and are relevant to the topic. Remember, meaning, consistency, informational content, interestingness, literacy remain the priority for a high-quality text (you can't go anywhere without it). These are general criteria for evaluating texts for SEO, SMM texts for your site (more precisely, for social networks) are often still limited in scope, which is associated with the specifics of a particular site. Facebook, Instagram, VK have different requirements for the acceptable amount of content. When promoting an image on a website, its uniqueness is very important. Search engines are constantly evolving in terms of technology, and have long been able to recognize images. In order to successfully promote images, they must be unique.]

5.How does website design affect user behavior?

The appearance of pages is of prime importance to users.[6]

Design and layout

• 48% of people cited website design as the number one factor in deciding whether to trust a business;
• 2/3 of people prefer to read a beautifully designed article rather than plain text;
• 38% of people will stop exploring the site if the content seems unattractive to them;
• the owner of the web resource has 10 seconds to convey important information about the platform and leave the right impression about it, if this is not done or done over a longer period of time, they will leave;
• A web design overloaded with ad units, images, colorful fonts and inappropriate images is no better - three quarters of visitors after hitting such a page click the "go back" button.

Users are becoming more advanced every day. They want to meet their needs on the fly and know that most sites will load quickly. If a page takes too long to load, they'll just leave it and go to the next one in the SERP.

Page loading speed

• Many users form their opinion about the website by the speed of page loading, it takes them only 0.5 seconds;
• 47% of people expect a web page to load in 2 seconds or less;
• 39% of people will stop interacting with a site altogether if images fail to load or take more than 8 seconds to load.

Contact information on the site

• 47% of site visitors check a company's product / service page before viewing other sections of the site;
• after visiting the company's home page, 64% of users want to see contact information;
• 44% of site visitors will leave the site if they do not find a feedback form, mail, phone or other contact information;
enable users to review and rate posted content.